888AFRICA enlists Sportingtech to support cross-country expansion

Sportingtech has partnered with 888AFRICA, supporting the regional-focused sportsbook brand’s plans for international expansion. 

The platform provider will supply 888AFRICA with its Quantum solution, designed to provide an ‘optimised betting experience’, covering 65 sports, 9,000 games and 1,000 betting markets. 

888AFRICA aims to secure ‘market-leading positions’ across the continent as part of its growth plans, part of 888Holdings wider ambitions to gain access to regulated markets across the globe. 

Colin McDonagh, Chief Sales Officer at Sportingtech, said: “888 is a huge global operator with an incredible reputation and a brand that has become synonymous with betting and gaming. 

“As a result, it’s deeply gratifying that 888AFRICA has trusted us to deliver exactly what is required to achieve success across the African landscape.

“These markets are hugely exciting, and our Quantum platform is constantly evolving to meet the needs of the most ambitious operators, so we’re confident that Sportingtech and 888AFRICA’s partnership has a very bright future ahead.”

Launched in March of this year, 888AFRICA was set up as a joint venture business between 888Holdings and ‘five industry veterans’, with the goal of targeting ‘select regulated African markets’. 

888 initially invested a minority stake in the venture, which will operate under the 888 branding, but the FTSE250 gambling group maintains a clause that will allow it to ultimately secure a 100% controlling stake in the operator. 

The venture is led by former The Stars Group (TSG) executives – former TSG CMO Christopher Coyne serves as CEO, with ex-TSG sportsbook executives Andrew Lee and Ian Marmion holding the positions of Chief Revenue Officer and Chief Trading Officer respectively. 

“Sportingtech’s Quantum platform gives us exactly what we’re looking for in order to excel in the African market – an outstanding degree of customisation, modularity and control,” Coyne remarked.

“With all that in mind, we’re delighted to be working with Sportingtech as we continue to push forward in Africa, and can’t wait to see how this partnership develops.”

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