888Africa switches to EveryMatrix platform in Angola

888Africa has given its Angolan operation a boost after migrating to a new platform, through a turnkey agreement with EveryMatrix.

Under the agreement, 888Africa has migrated from its previous platform provider onto the core EveryMatrix platform for both sports betting and casino gaming.

The operator previously used the platform of FSB Technology, which was acquired by EveryMatrix in 2024. After a competitive process, 888Africa decided to migrate to the EveryMatrix turnkey platform and that migration process was complete last week. 

FSB had a roster of clients across Africa, but EveryMatrix has put significant resources into its operations in the continent – headlined through the appointment of Mark Schmidt to the position of Managing Director for Africa. It is believed that it was 888Africa’s pivot to offering casino product that led to it choosing EveryMatrix, with its solution cited as having ‘firepower’.

An EveryMatrix statement said: “The migration was delivered step-by-step with the Angola rollout involving additional market‑specifics, including localisation, payments, KYC, CRM enablement, and other local requirements. Some of these items depended on each other, so doing things in the right order was important.”

888Africa is a prominent player across several established and emerging markets in Africa, including Angola, Kenya, Malawi, Mozambique,Tanzania and Zambia. Led by Christopher Coyne, a former executive at Paddy Power and The Stars Group, the operator is seeking podium positions across African markets and decided to bolster its tech solutions to help it achieve that goal. 

Writing on LinkedIn, the operator’s Vice President of Product and Operations Steven McIntosh said: “Migrations at this scale are brutal. Especially inside 10 weeks, which is what makes this one feel so special. Millions of data points, complex integrations, regulatory requirements, and a cross-functional team across multiple workstreams, all converging on a single go-live moment. 

“In practice that means months of planning, hundreds of tickets, endless dev dependencies, a bazillion edge cases, constant alignment, and calls. So many calls. Sleepless nights don’t make the action items, but they exist too!”

Markets in southern Africa have been popular for many operators in recent years with healthy regulation in place and populations used to betting on sports. While at times the technology has been lamented as not being good enough, EveryMatrix believes it is modernising the sector in these high growth markets. 

Through this migration, 888Africa hopes to be a key beneficiary. 

Coyne stated: “The effort now is to build our brand in Angola to be a market leader, and this is the effort that starts now. Angola is a strategic and important growth market for 888Africa and we’re excited about the potential of what we can do and achieve now and over the next years in Angola.”

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