888sport has been announced as an official partner of Bundesliga side RB Leipzig which began at the home match against FSV Mainz 05 on Saturday.

With the collaboration lasting until at least 2023, the top-flight team promises to give betting brand presence on TV-relevant advertising whilst also on the club’s digital channels. 

Kieran Spellman, Vice President Head of 888sport, commented: “We are proud to announce this long-term partnership with RB Leipzig, one of the most ambitious football clubs in Europe, and become their official partner. 

“The team has developed at a rapid pace and shown how you can climb to the very top of Europe playing attractive, offensive football, having already come second in the Bundesliga and reaching the Champions League round of 16 last season.”

Furthermore, 888sport will become the presenter of the RBL predictor game, leading to opportunities for fans to win signed shirts, VIP tickets and season tickets for next season among other prizes.

“We can’t wait to support the club with their future development and do our part to help RB Leipzig continue to establish themselves as one of the top three teams in Germany,” Spellman continued. “This comes alongside the regulation and successful licensing for 888sport in the German online sports betting market. This partnership is a signal of 888sport’s long-term commitment to Germany.”

The announcement marks 888sport’s first involvement in the Bundesliga, and it has been described as ‘crucial’ that the partnership is designed to aid both brands. 

Matthias Reichwald, Chief Commercial Officer of RB Leipzig, added: “As in the rest of football, we are always looking to strengthen in the area of partnerships, especially those who fit our philosophy and orientation. We have found one of these in 888sport and we’re proud that 888sport sees us as a suitable partner for their first entry into the Bundesliga.

“888sport is an established brand who would like to grow further on a national and international level, which exactly corresponds to our vision, and now we can take on this challenge together.”

As the enterprise boosts its expansion in the German market, it also looks to reinforce its motto “Safer. Better. Together” as a commitment to responsible betting.

Pedro Barreda, Director International Marketing & Head of Sponsorships of 888sport, concluded: “This partnership is a perfect fit and will strongly support us with our ambitious plans for the newly-regulated German sports betting market.”