The seismic shifts in Latin American sports betting regulation over the past couple of years have turned heads locally, in North America and in Europe.

B2C and B2B firms of various sizes have flocked to the region, with Brazil understandably getting a huge amount of attention although markets like Columbia, Chile and Argentina, among others, also gain interest.

In an interview ahead of the SBC Summit Lisbon, Marc Thomas, Managing Director of Algosport, a firm specialising in bet builders, discusses the upcoming conference, developments in B2B sports betting, and international opportunities In Latin America and elsewhere.

What makes SBC Summit a strategic priority for your brand, and why was headline sponsorship the right move this year?

Algosport have been a supporter of SBC since their inception, and we are very pleased to be able to again be sponsoring in Lisbon in 2025. 

As a premium sports betting supplier, we are looking forward to meeting up with existing valued customers and partners, as well as potentially sitting down with sports betting operators and suppliers who are looking to supercharge their product and revenue with our innovative Bet Builder and other industry leading solutions.

What are the key challenges your clients come to you with, and how have your solutions adapted to meet those needs over the past year?

We are proud to be supporting over 200 sports betting brands, across retail and online with our innovative Bet Builder and think ourselves as one of the originators of this product in the market. 

However, we know that the Bet Builder product, and the wider sports betting landscape, cannot stand still and we are constantly looking at new products and services that can provide engaging product options for our clients, and allow them to create revenue and experiences for their end-uses. 

Ultimately, we led by our customers and partners in what they require from our products in 2025 and beyond, and as well as making sure our products remain competitive, we have some new concepts for 2026 that we think will take Bet Builders to the next level, and believe these will solve a myriad of existing problems for forward thinking operators

What parts of the SBC Summit are you most excited about, and what are you hoping to take away from the experience, either personally or professionally?

We believe it’s a great opportunity to meet decision makers across both Tier 1 and challenger brands, as well as understand the wider industry trends. From a personal point of view, I’m looking forward to seeing friends and colleagues who I may not have met in person since Lisbon last year!

What message do you hope attendees associate with your brand by the end of the summit, and how does your sponsorship help deliver that?

As with last year at Lisbon, we hope that our valued customers and partners, and the wider sports betting industry, see Algosport as an innovative provider in the space, with quality and integrity at our core.

Betting is now more saturated than ever, has this made product differentiation and technological excellence more important than ever?

At Algosport, we believe that our products do provide innovative solutions that can provide operators with a product led point of difference. To give some examples, Bet Builder has become ever more important in recent years, and is now an essential driver of revenue for sportsbooks of any size, with end-users ever more demanding in being able to craft their own unique bets. 

With the Algosport solution, we have enabled our valued partners and customers to not only offer a Soccer Pre-Match Bet Builder service, but to extend out across eleven further sports (including major betting sports such as Basketball, Tennis, Ice Hockey, Volleyball, Handball and even Snooker and Darts!) and also offer these In Play, with full Cashout support, throughout the lifecycle of a game, match or event. 

By doing this, we believe our partners and customers are able to offer features that other providers cannot match, and also have competitive Bet Builder products versus Tier 1 operators with in-house solutions.

Which emerging markets for sports betting do you think have the most potential for international operators?

Algosport currently supplies over 200 clients and these valued customers operate into most of the major betting countries or territories in the world. Brazil has been at the forefront of potential for expansion, but the whole of LatAm is equally important, as these countries tend to be soccer/sports mad, and as regulations become clearer for operators and suppliers alike, there are huge opportunities across the continent.

We also think there is still huge potential within our traditional ‘home’ markets of UK and Europe, even if regulations and other challenges are of concern for operators – because of the nature of our product being one that opens up selections of betting markets, plus Bet Builders firmly appealing to recreational sports-led end-users, we still think there is room to grow the segment, and Algosport will be at the forefront of driving this.

Like everyone within the sports betting B2B supply industry, we are also keeping a close eye on the markets in Asia and Africa and we hope to have a number of new clients launched in 2026 who focus on these regions.

Are there any markets out there where potential has been unrecognised? Have many been overshadowed by the fixation on Brazil?

As above, we believe there are still lots of growth opportunities within regulated European territories, plus untapped sports betting revenue potential in Africa.

Which markets present the biggest regulatory challenges or uncertainties for the betting space and why?

Algosport has never focussed on USA/North America (despite offering a comprehensive Bet Builder service for the four main US sports) and this has largely been down to the complexity and resources required for a supplier to be live in multiple states – this strategic decision has though been vindicated with the market over there now being driven by a handful of super large operators, who all look have an increase in developments in-house.

Similar to all B2B suppliers, we are taking a keen interest in the regulatory changes within UK, Europe and beyond, but we believe that as our Bet Builder product is highly engaging for low stakes recreational customers, particularly if harnessed by smart operators In Play, we will still find a huge demand for our services in the future, especially considering that our Bet Builder margins consistently out index singles and multiples businesses.

September 15 will see SBC organise a groundbreaking charity football event in Lisbon. Make sure you get the chance to see some of the most legendary names in football by securing your ticket today at https://www.legendscharitygame.com/