Operators within the Alternar partnership network can now improve user engagement through a new Bet Cards feature.

The update increases the visibility of boosted and non-boosted selections, simplifying the display of promotional bets and how users interact with them. This enables the curation of bet lists, which operators can leverage for better promotions.

Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “The introduction of Bet Cards reflects our commitment to giving operators greater flexibility and creative control over how they promote betting content. 

“By simplifying the display of both boosted and curated selections, Bet Cards not only enhance the user experience but open up new possibilities for engagement. 

“This is the start of our work to enhance Bet Cards to ensure our partners stay ahead in delivering the most personalised, high-impact sports betting experiences.”

Bet Cards can be easily integrated into various widgets to ensure the visibility of targeted sections, going beyond what was previously possible for Alternar operators to promote multiple selections.

Alternar has also divided a planned rollout of future Bet Cards updates, which will introduce multiples for an even wider range of promotional bets, again expanding what is possible beyond single and Bet Builder selections. This will all be linkable to Altenar’s Tipster Module, another recently-launched betting innovation tool.

Personalisation and customisation have been at the forefront of Altenar’s business strategy, which has been evidenced in the firm’s recent commercial moves.

Earlier in March, it signed a contract with Optimove that aimed at enhancing Altenar’s B2B products through Optimove’s Opti-X digital platform.

The suite comes with a smart research engine and a real-time messaging feature that supports personalised messaging across marketing efforts, leveraging the latest technology in AI for optimising scalability and growth management.

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