Romanian gambling multinational Super Technologies, the operator of Superbet, has promoted Andrei Popa to General Manager for Romania.

Adam Lamentowicz, Super’s Chief Commercial Officer Central and Eastern Europe (CEE), will delegate Romania’s expansion strategy to Popa to put increased focus on the firm’s business growth across Poland, Serbia, and Greece.

Lamentowicz previously commented on the importance of the CEE region as a gaming hub, describing it as a region that “already had a passion and legacy of talent in various sports”, laying the foundations for stable and lucrative betting markets.

As an internal appointee, Popa has worked closely with Lamentowicz over the last three years as VP of Online and VP of Commercial.

His responsibilities included overseeing the company’s transformation from the single-branded Superbet to a multi-brand network comprising Napoleon Games, Superscore and Maxbet, as well as the recent rebranding to Super Technologies.

In his new role, Popa will be responsible for sustaining the company’s long-term successful performance in Romania – one of Super’s core and most complex markets, given that it also operates a vast network of local retail shops alongside its online offer.

On his promotion, Andrei Popa, General Manager of Super Romania, said: “I’m deeply grateful to Super and to every person who has contributed to what we have accomplished in Romania.

“10 years ago, I joined a company that was building something genuinely ambitious in a market that many underestimated. Today, we have built a four-brand ecosystem in Romania, powered by the Super Technologies engine, and we firmly believe there is still substantial room for growth.

“My focus will be on making Romania the market where Super’s boldest ideas come to life first by transforming our customer centric mindset into an even stronger engine of growth. 

“This includes building the capabilities to gather deeper customer insights that continuously improve our products, as well as creating unique and immersive experiences for entertainment enthusiasts that can be leveraged across our global markets.”

Popa’s professional career spans across 16 years of experience in the global technology and entertainment sectors, 10 of which were with Super.

He has leveraged his expertise in commercial strategy and data analysis to found Data Talks, a Romanian community of professionals dealing with data analytics and organises one of the country’s biggest annual business intelligence conferences.