AR, VR and COVID-19: evolving the online gambling industry
The gambling industry has demonstrated steady growth, writes Slotegrator’s Head of Marketing, Svetlana Kirichenko. But companies must closely monitor the technologies, news and regulatory changes that are causing the industry to change.
The gambling business is considered one of the most profitable, particularly in the case of online casinos. But before you open your gambling project online, it is important to study the legislation and the market segment. And even this is not enough.
You need to follow the latest news and updates in the gambling industry, be able to analyse what is happening and predict the situation in the market. What news is useful to read if you are planning to open an online casino?
The first topic to monitor is innovation. Experts predict that digitised companies will be driving customer experiences and sustainable operating models by 2024, shifting 70% of all spending to technology.
AR and VR technologies are rapidly changing the gambling industry. Artificial intelligence is at the forefront of many technological developments, and augmented and virtual reality applications are becoming trends and positively affecting the player experience. The main goal of VR and AR is to improve the user experience. AR has the same function as VR, but it is player-centric technology that provides information about jackpots, casino features, bonuses, and promotions.
Creating an online casino using AR and VR technologies requires significant resources, in particular, financial ones. Accordingly, software should have wide functionality and the ability to work smoothly even with high traffic. That is why it is important to choose a developer who can bring a digital approach to your project.
In a competitive environment, each developer of the gambling industry tries to offer operators the most interesting high-tech solutions. Stay up to date with the news of the IT segment and choose developers who provide trending solutions.
Regulation is also shaping the industry more and more each day. It is important to read the news related to the regulation of online gambling in the country where you want to register your business.
Having decided to open an online casino, an entrepreneur must first of all take care of purchasing a licence. To register an online casino or sportsbook online, you need to choose the market. Regulation of the gambling business differs from country to country.
To stay ahead of the curve, companies must stay updated on the latest changes and additions to the legislation of the country where you want to register a business. Study all the nuances and the rules for acquiring a licence – and only then should you act.
Following the pandemic, a lot of different industries were impacted. However the online gambling industry appeared to buck this trend.
Widespread lockdowns, the transition to a remote work system — people started spending more time at home. As a result, they began to surf the internet more than industry players took advantage of. The influx of new customers and constant support of the existing base allows gambling projects to develop and scale.
In the future, the online segment will be the key growth driver for the gambling industry. This is one of the few positive effects of the Covid-19 pandemic. Therefore, it is important for real and potential online casino operators to keep abreast of the latest developments related to Covid-19.