Arin Adriazian: embracing the challenges of localised payments

With so many markets opening their doors up to regulated betting frameworks, operators and suppliers must ensure that they localise their offering so that they are in compliance with different legal requirements. This is something that Digitain’s Payment Product Manager Arin Adriazian explained can often present its own set of challenges. 

However, keeping up to date with ever-changing market dynamics means that Digitain can meet the demands of its customers while also delivering “the best localised payment options”.

SBC: Thank you very much for taking the time to chat with us! Can you tell us a little bit about yourself – how did you become involved with Digitain?

Hi, I am Arin Adriazian and I am Digitain’s Payment Product Manager. Regarding my decision to join Digitain, I had been employed in the IT and Banking industry, focusing on Card issuance ,for almost 10 years and I decided to explore the possibility of working in another industry, specifically a large IT product development company.

I was fortunate to be hired by Digitain to head up the Payment Product team. At Digitain I have the chance to work in a very dynamic and fast-growing company, where there are lots of opportunities to learn every day and to give my experience and expertise to help my team develop some great payment solutions.

SBC: For those that might not know, what does your role entail?

As chief of our new Payment Gateway product, my focus is to develop and incorporate the company and product vision and strategy for payment solutions, to make sure our product team address our partner’s business needs, and at the same time to build and deliver innovative and compatible products in order that the business can create new business opportunities that can lead to potential market expansion

SBC: Localised payments have become increasingly important in recent years. What are the main challenges associated with this? And how is Digitain helping its partners to overcome these hurdles?

Indeed, when it comes to providing the best services to our partner network and in meeting their demands, the challenge is to ensure we make available the most popular local methods, delivered on a trusted and secure platform.  

At Digitain my team and I embrace this challenge by ensuring we partner with the very best payment providers from each market. Our portfolio of localised payment solutions is constantly growing with new integrations being added each month, expanding our overall service to many and various new markets. 

Keeping the dynamics of different markets under focus helps us identify the needs and address them in a timely manner, making sure we have the best localised payment options with an effective mix of international major card schemes and crypto.

SBC: When looking to customise your offering to a specific region, how challenging is it to adapt to a new regulatory framework?

Yes, meeting regulatory frameworks and compliance requirements is a challenging task when it comes to payments, especially for the igaming industry. We have developed our new Payment Gateway to ensure we meet the AML and compliance requirements of our payment partners, as they are responsible for the settlement of any payment requests, this ensures that Digitain always meets the required high standards.

SBC: What type of research goes into understanding a new demographic of consumers?

Building a good product involves constant research, customer interviews, demos and feedback. Fortunately, we have constant access to customer feedback and opinion through our partners, either from day-to-day contacts or meeting them, and our potential sales leads, during international events. 

On top of that we also receive a considerable amount of feedback and information from our sales team, who constantly talk to potential partners globally and who obtain additional information regarding popular local payment processes. This information informs our payment development roadmap as we need to ensure alignment between our plans and that of sales as they break into new international markets. 

SBC: What role do regional partnerships play in bolstering a firm’s expansion and engagement in a new region?

Regional partnerships with trusted, efficient and secure payment providers are especially important for a B2B provider such as Digitain. iGaming operators on our partner network rely on us to ensure we have the best range of payment solutions for their local market, as this area can be a major point of differentiation in their offering. At Digitain, through local partnerships with trusted payment brands, we can provide the operators’ players with simple and efficient user payment journeys and a quick resolution of payment or withdrawal requests. The importance of this element of the product / service mix cannot be understated.

SBC: And finally, what can we expect from Digitain for the remainder of this year?

Digitain launched its new payment gateway, back in April during ICE London, and since then we have added multiple new features. We are going to constantly add additional capabilities that will aim to increase acceptance rate, ensure operational efficiency and top it up with the best payment options with further new integrations with local providers and processors.  

We will continue to grow the number of customer payment options, now more that 400, in order we give them the best choice for their region.

As a company we will continue to add to our general product mix – this year we have launched a new iGaming platform, Centrivo, as well as our own Virtual Sports brand and our new Live Casino products, streamed live for our state-of-the-art studios.

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