Aristocrat Gaming has confirmed the appointment of Oriana Branon as new Vice President of Communications and Corporate Affairs.

Branon will take charge of the newly created role, in which she will lead the corporate communications and stakeholder management of Aristocrat Gaming as the dedicated gambling technology unit of ASX-listed Aristocrat Leisure.

An expert in public relations and stakeholder engagement for major Tech brands, Branon joins Aristocrat Gaming’s executive management team from leading US automated payment systems provider Bill.com – where she formerly served as Director of Corporate Communications.

Of significance, Branon will further lead the development of Aristocrat Gaming’s environmental, social, and governance (ESG) directives.

Based in Aristocrat’s San Francisco office, Branon will report directly to Hector Fernandez Chief Executive of the  Aristocrat Gaming unit.

“We are thrilled to welcome Oriana to the Aristocrat Gaming team, where she will support our mission to bring joy to life through the power of play,” said Fernandez.

“Oriana’s extensive communications background across business and consumer markets, stellar track record of storytelling, and commitment to social impact demonstrate she will be an incredible asset to our company during a time of rapid growth.”

Branon added: “I am excited to join Aristocrat Gaming to build on the company’s rich history of delivering award-winning and entertaining gaming experiences to players around the world.

“I look forward to working with the team to capture the tremendous opportunity ahead.”