Aspire Global has added another betting operator to its portfolio of clients, as it enters into an agreement with esports platform WIN Group to provide its full turnkey services.

The partnership will see Aspire’s BtoBet sportsbook platform leveraged by WIN, along with casino games and its PAM platform, as part of a full proprietary offering. 

Furthermore, the provision of Aspire’s Core Platform PAM will see WIN’s esports site win.gg fully migrated onto the platform, with the former taking on a ‘consultative approach’ to reduce downtime during the transition. 

Tsachi Maimon, CEO of Aspire Global, said: “Esports is one of the most exciting segments in igaming and we are determined to lead the development in this important area. We look forward to working with WIN Group to create the world’s premier gaming experience in esports.”

The deal is Aspire’s second major partnership of 2022, following on from its collaboration with BoyleSports, driving the Irish firm’s entry into the Netherlands online betting market via BtoBet.

Nasdaq Nordic-listed B2B gambling software supplier Aspire has identified esports as a ‘growing segment’ in the igaming industry, whilst lauding WIN as the operator of ‘the biggest esports media site’ in win.gg. Meanwhile, WIN aims to accelerate the global rollout of its site using Aspire’s services.

“We are primed for the broad expansion of our Winners.bet offering, and in Aspire Global we have found a platform partner that matches our own ambitions and focus on global leadership in its market,” remarked Stephen Shoemaker, CEO of WIN Group.

“As a market leader, we know that people betting on esports have high expectations for the user experience, and our research indicates that the platforms currently in the market haven’t matched their expectations. Our new 2022 platform will change this by bringing on an online wagering platform built for the esports enthusiast.”