AstroPay and Burnley FC expand sponsorship arrangement
Burnley FC has enhanced its existing arrangement with official payment solution partner AstroPay, expanding the firm’s scope to include the club’s women’s team.
As an official partner of the Premier League club, AstroPay sits alongside Burnley’s other commercial co-operators such as principal partner SpreadEx Sports and Asian betting partner BetVictor.
AstroPay first partnered with Burnley for the 2018/19 season before securing its status as the club’s sleeve partner at the start of the ongoing 2021/22 campaign, and the enhancement will see the firm sponsor the women’s team and gain branding at the club’s dugouts at the Turf Moor stadium.
“We are pleased to strengthen our partnership with Burnley Football Club, through these new sponsorship deals,” said Mikael Lijtenstein, AstroPay CEO.
“As two innovative organisations, we share a similar ethos of being forward thinking and creative, which is why the prospect of becoming Burnley FC Women’s front of shirt sponsor was so appealing. The club are making great strides in women’s football, and we wanted to be a part of the journey.
“We very much look forward to continuing to develop our partnership with the club and achieving great things together.”
The partnership enhancement will see AstroPay’s logo featured on the front of Burnley FC women’s home and away shirts, whilst also sponsoring the newly installed dugouts with branding featured on headrests and in the technical area.
AstroPay’s second major sporting deal in recent months, the strengthening of the online payments solutions provider’s agreement with Burnley FC follows on from its sponsorship arrangement secured with the Sri Lankan T20 World Cup national team.
Gordon Kaye, Burnley FC’s Commercial Director, said: “We are delighted that AstroPay have further strengthened their support by becoming front of shirt sponsors for the women’s team and by sponsoring our new dugouts at Turf Moor.
“AstroPay joins a growing number of sponsors choosing to support Burnley FC women’s team, and we look forward to continuing to work closely with them throughout the season.”