Bally’s Corporation has reported a 28.6% year-on-year increase in revenue for Q4 2025 – its first since its Bally’s Interactive arm was acquired by Intralot for €2.7bn (£2.3bn). 

Revenue for the quarter rose to $746.2m (£559.7m) as the business saw quarterly growth across both Europe and North America, according to its preliminary results published this week.

Bally’s Intralot B2C revenue reached $236.5m, up 13.9% year-on-year and driven by growth in the UK and Spain, plus the addition of the Intralot B2C business.

The new combined entity was formed in October last year after the merger between Bally’s and Intralot was completed. The deal saw Intralot acquire the Bally’s Interactive International B2B division, while Bally’s secured a 58% stake in the new combined firm.

Following the integration, its UK operations have become particularly fruitful as of late, continuing a trend which started to emerge as the business became the front-of-shirt sponsor for Premier League side Nottingham Forest.

For the full year, the business split its results for the period before its merger agreement with The Queen Casino & Entertainment on the 7 February, and after it from the 8 February till 31 December. 

Combining the periods, revenue for the business for the entirety of 2025 reached $2.66bn, up from $2.45bn in 2024.

“Our fourth quarter completed a successful and truly transformational year for Bally’s,” said Robeson Reeves, Chief Executive Officer. 

“In 2025, we reshaped and expanded our portfolio both domestically and internationally, online and in retail, while strengthening our balance sheet and positioning the company for near- and long-term growth.”

Bally’s Intralot merger makes its mark

The merger with Intralot appears to have a significant impact on the company’s B2B activity – revenue for this segment was up significantly from $3.7m to $97m for the period covering 8 February-31 December, against 1 January-7 February 2025.

Meanwhile, revenue for the firm’s North America Interactive business also rose dramatically by over 55% to $62.3m, as the group expanded its online sports betting and casino offerings.

According to Robeson, Bally’s will continue “aggressively pursuing and executing growth opportunities” as it looks to scale across both North America and Europe.

It also holds a 38% stake in the recovering Star Entertainment Group, which operates casinos across Australia. 

Looking towards 2026, the business is set to build a $4bn casino resort in The Bronx, expanding its growing portfolio of complexes. 

The landmark $2.7bn Intralot acquisition of Bally’s Entertainment assets was closely viewed, and the combined entity’s full-year results may well be put under the microscope once a clearer view can be gauged.