bet365 has deepened its partnership with the UFC by announcing the launch of its new YouTube ‘One-on-One’ channel dedicated to covering the worldwide sport of mixed martial arts (MMA).

Last year, bet365 became the UFC’s Official Betting Partner for the UK and Ireland. Following its initial success, the firm has launched ‘One-on-One’ to support its UFC content and fan engagement.

 The show is hosted by UFC analyst and commentator Laura Sanko, who will provide exceptional insights on MMA developments and who is set to interview the biggest names amongst UFC ranks.

Further One-on-One highlights will include in-depth fight previews, analysis and feature-based content, as bet365 helps the UFC’s global fanbase keep up to date with all MMA developments through its social media platforms. 

“This is the continuation of what we believe will be a long relationship with bet365,” said Nick Smith, Vice President of Global Partnerships at UFC.

“After such a successful 2021 with bet365, we’re looking forward to expanding our partnership to include the creation of new digital content for our fans this year.”

Year two of bet365’s partnership will see the bookmaker benefit from heightened visibility across the UFC’s digital network that will feature as the presenting partner of the  ‘Cage Warriors’ playlist on UFC Fight Pass.    

The bet365 brand will further be promoted on ‘select UFC digital features’ such as the fan-favourite series ‘If you don’t know, now you know’ video updated by UFC President Dana White. 

A bet365 spokesperson commented on the partnership: “We are delighted to extend our relationship with UFC in a year that sees the organisation return to the UK with live events. We are looking forward to giving Laura Sanko an additional platform to engage with the UFC fan base and show her technical insight and analysis.”