Betano has announced the renewal of its sponsorship agreement with Atlético Mineiro as the online betting site continues to appear on the team’s shirt until the end of 2024.
With the original collaboration with the Campeonato Brasileiro Série A Club beginning in January 2021, the partners stated that it has been successful as it “ratifies the growing strength of betting sites in sports sponsorship in Brazil”.
The Country Manager of Betano in Brazil, Alexandre Fonseca, commented: “The renewal is a source of joy and pride, since it marks the continuation of a partnership that was very successful last year.
“The new contract also shows in the market the intentions of Betano in Brazil to seek long-term contracts and alliances.”
Currently, 19 of the 20 teams that compete in the league hold sponsorship arrangements with gaming companies, whilst nine of them have agreements with sports betting houses – with the exception of the current Copa Libertadores champion, Palmeiras.
Sérgio Batista Coelho, President of the club, added: “This sponsorship renewal with Betano is a very special moment for Atlético. we have a very successful partnership, it was in 2021 and now it is renewed. El Galo is proud to continue with Betano and we look forward to new achievements in this cycle.”
In a further expansion in the sport, last month the operator became the official partner of Bulgarian professional football club, Lokomotiv Sofia, in a three year agreement.
From the first official match of 2022 against CSKA, Betano’s logo appeared on the Railwaymen’s jersey, whilst securing the firm’s first club sponsorship in Bulgaria – which officially marked Kaizen Gaming’s recent launch of operations in the country.
Betano also holds further partnerships within professional football around the globe such as Sporting, Benfica, Porto, Olympiacos FC, FCSB and Club Universidad de Chile, to name a few.