Betbazar partners with Altenar in product distribution deal

Betbazar has agreed to supply products from its exclusive partner BETER to Altenar’s clients across Latin America and Europe.

The next-gen products, Betbazar said, will be integrated in “less than a month” and will include the provision of BETER’s EsportsBattle Football as well as its Table Tennis Setka Cup Tournaments.

Alex Iaroshenko, CEO at Betbazar, said: “This is an incredibly exciting deal that started as an online correspondence with a view to creating a strong partnership. This deal with Altenar opens the opportunity for us to further grow in the LatAm market.”

Altenar joins the likes of Sportradar and Genius Sports which already use Betbazar’s esports data. The provider added that it will also “overhaul the services delivered to Altenar with a wealth of next-gen products”.

“I’m delighted to get to work with the Betbazar team,” said Altenar CEO Stanislav Silin. Their products have helped us increase our current sportsbook coverage and provide our clients with new, fast and engaging content. Content that challenges the current mainstream providers by offering a degree of disruption, coupled with excellent business sense. 

“It is sufficient to say that we didn’t need to negotiate streaming or data ‘add-ons’ – everything was included in the deal, which is exactly what the recreational player needs. Data, odds and visuals – nothing hidden or at an additional extra charge.

“Our partnership is based on trust and devoted work from both sides so I’m sure it will continue for a long time.”

Max Sevostianov, Betbazar’s CCO, concluded: “While managing the deal with Altenar, I was extremely impressed at the technical officers’ abilities. It was a tremendous achievement for us to launch a product of this scale. It shows that we clearly work well as a team, and I can’t wait to see where that takes us.”


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