Betby has further expanded the coverage of its Betting Tips tool, an API designed to provide betting advice and guidance to customers, to now cover 40 different markets.

The tool covers 24 real sports and 16 different esports disciplines, encompassing over 40,000 events per month and delivered in 30 different languages.

Traditional sports covered include football, both codes of rugby, boxing, darts, snooker, American football, MMA, beach volleyball, badminton and chess, among others.

New esports disciplines added to the product include Overwatch 2, WarCraft III, King of Glory, Arena of Valor, StarCraft II, Crossfire, Call of Duty, Rocket League, StarCraft: Brood War, Age of Empires, Halo, Standoff 2, Deadlock, and GeoGuessr.

Esports has traditionally been a core product for Betby, with the Betby.Games portfolio repeatedly making quarterly gains. The firm’s last report, covering Q3 2025, saw 8.45% year-over-year increase in esports GGR, driven by a 6.18% increase in bets placed.

As well as adding new products, Betby asserts that it has strengthened coverage of its historic esports portfolio, including League of Legends, Valorant, Mobile Legends, and Rainbow Six, due to ongoing demand for these betting markets.

“Our goal with Betting Tips was never just to tick a box,” said Danil Emelyanov, Head of AI Labs at BETBY. “We kept expanding it because operators kept asking for more coverage.

“Now it spans both sports and esports at a level we don’t really see elsewhere, and it’s something our partners can genuinely use to drive engagement.

“It’s built to be flexible, so operators can localise it and scale it quickly based on what their players actually want.”

As noted above, chess is one of Betby’s core disciplines and over the past year has played a central role in its mission to bridge the gap between traditional sports verticals, niche sports and esports.

The company believes that there is strong cross-vertical appeal for chess, including it in the Esports World Cup for this reason. The company intends to showcase its commitment to chess next week at the ICE trade show, hosting an event featuring Magnus Carlsen, Hikaru Nakamura and Levy Rozman.