Broadway Platform, a betting and gaming solutions provider, has partnered with fellow B2B firm Betby to strengthen its offering for Asian markets.

Though the Asian gaming sectors have seen a few hurdles lately, many companies still see growth opportunities there, with market launches expected at some point in the future.

While the Thai government has now vowed to withhold on launching casinos and India has banned real-money games, there is still a speculation about the prospect of Japanese, South Korea, and Indian state markets, among others.

To enhance its product for markets in Asia and elsewhere, Broadway Platform – a sportsbook and iGaming platform supported by Warsaw-based B2B firm Spribe – is tapping into Betby’s range of sportsbook and esports features.

Giorgi Tsutskiridze, SPRIBE’s Chief Commercial Officer, said: “Working with BETBY marks an important step for us as we extend our global footprint.

“Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience. We are confident this collaboration will unlock significant opportunities for growth.”

Specifics of the deal will see Broadway Platform utilise Betby’s sportsbook covering over 500,000 events a month, more than 8,000 betting markets, 125 sports and 50 different types of esports.

The Betby Games esports division covers more than 400,000 live matches per month across 25 sports simulators. Esports has become a focal area for Betby in recent months, while the firm has also been working to join the dots between this and its traditional sports offering.

Lastly, Broadway will utilise the Betby AI labs suite of AI-backed sportsbook tools, covering areas like odds creation and risk management. The firm is confident that these solutions will help position it for success in Asian betting, where it states it has been “actively localising its solutions to meet regional demands”.

Stefanos Karakidis, Business Development Director at Betby, commented: “We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations.

“By integrating our sportsbook, Betby Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers. This partnership highlights our shared vision of growth, innovation, and market leadership.”