Sportsbook provider BETBY has significantly strengthened its live betting offering with video streaming support for sports and esports.

In addition to the provider’s competitive odds, comprehensive risk management, and sportsbook features driving customer engagement, partnering operators will now also gain access to HD live video streams that are integrated into the same offer.

Tennis is one of the sports that is included in the new streaming service, with featured tournaments including the Australian Open, Davis Cup, Billie Jean King Cup, ITF events, and competitions across both men and women divisions.

Also included is video streaming for esports, which will complement BETBY’s entire flagship esports sportsbook with coverage of more than 50 esports titles and multi-language streaming support – including PvP NBA2K and FC25 events powered by SIS and Oddin.gg.

Last but not least is video coverage for real chess competitions, fully integrated with the Betby.Chess offer, together with streaming of more than 30 e-sim titles within the Betby.Games catalogue.

Bettors can interact with the video streaming feature directly within BETBY’s sportsbook interface, which the company said will further drive engagement and in-play choices during live events thanks to a more immersive and engaging experience.

This comes soon after BETBY rolled out another important update, this time to its Betting Tips API tool, which was expanded to cover 40 different markets with betting advice and guidance for customers. 

Most importantly, the new video streaming service will be available to all operator partners at no additional fees or extra conditions.

Kirill Nekrasov, BETBY’ Head of Sportsbook Product, said: “For operators, this is about simplicity and completeness. When they integrate BETBY, they don’t just get a sportsbook, they get the full live betting solution, including video streaming, already built in. 

“We are the only B2B provider that fully takes care of the entire streaming side, from sourcing and managing the content to the technical delivery. Our partners don’t need additional suppliers, integrations, or operational effort, they simply activate a seamless, ready-to-use service.”