Betcris has signed an agreement to become the official sponsor of Mexican football team, FC Juárez, for a minimum of four years.

The collaboration looks to reinforce the firm’s commitment to the Mexican market, where it is already present as an official bookmaker for the Mexican National Soccer Team and Club Pachuca and is a sponsor of Atlante FC.

Betcris wrote: “In sports, the FC Juárez board is working hard making important signings to make this team a protagonist in Liga MX. Betcris welcomes FC Juárez to their family and they look forward to continuing to grow together and achieving their goals both in sports and business.”

Furthermore, the sports betting company’s sponsorship of the club, which is otherwise referred to as Bravos de Juárez, is said to place a focus on commercial growth for both parties. 

Betcris first began its operations in Mexico precisely in Ciudad Juárez, Chihuahua, Mexico, with the firm highlighting this history as one of the main reasons for signing the sponsorship. 

Additionally, the company has stated that it looks to promote a ‘unified sports gaming industry’ throughout Latin America, as it continues to expand into new countries in the region.

FC Juárez joins Betcris’ partnership portfolio which also includes the MLB, NFL, Mexico National Team, Ecuador National Team and a series of further clubs and leagues in the industry.