Betegy has announced a new addition to its senior management team, as Eugenie Golovina joins the company as Chief Marketing Officer (CMO). 

The new executive’s focus will be on maintaining Bettegy’s growth in Europe and the US, with the use of its technological solutions and data visulation assets for sports fan engagement marked as a key area of growth.

In the US, Golovina will be responsible for coordinating product growth in broadcast, casino and fantasy sports, where the company has established a foothold via deals with ESPN and Yahoo Sports.

Prior to joining Betegy, Golovina served as Director of Global Comms at JKR Investment Group, overseeing the positioning of the fund’s portfolio company’s and working closely with her new employer, which JKR is an investor in and partner of. 

Golovina remarked: “I’ve been working alongside Betegy as a consultant on the side of JKR Investment Group for over a year now and I’m very much impressed by the team and the product itself. I am also inspired to see JKR promoting their employees to the new exciting positions within their portfolio.

“As a true disruptor in the industry, Betegy is an incredibly ambitious brand, and I feel privileged to be a part of the continuing growth of the company. There are many exciting milestones hit together in the months coming and lots to look forward to in the roadmap.”

Golovina’s additional marketing experience has included work with companies such as Jaguar Land Rover, Turkish Airlines, and Phillip Morris International.

She joins Betegy as the firm maintains momentum on its global growth strategy, having struck agreements in Europe with the likes of German operator Tipico and bolstered its standing in the US via deals with ShotTracker, World Series of Poker, PokerGo and EsportsTV.

Alex Kornilov, Betegy CEO, said: “We are always looking to add innovative, ambitious people to the Betegy team and Eugenie ticks all the boxes for us. We’ve collaborated closely in the past and we’re delighted to welcome her to the company.

“It is a period of significant upscale for us, and we will always have space for hard-working, forward-thinking employees. We look forward to a number of exciting announcements in the near future and continuing our upwards trajectory.”