BETER has carried out a significant overhaul of its content and data services as it seeks to match the demand “for a new era of betting”.

As a result, BETER will revamp its multiple live API feeds spanning sports, esports, gaming and live casino to ensure that clients will be supported by “the most reliable supplier available”.

“We’re here to provide the most advanced selection of high-velocity, fast-paced betting that the new generation of player demands,” said Gal Ehrlich, CEO at BETER. “The last 18 months have been transformative for the gaming industry, completely changing the landscape as we know it.”

Ehrlich detailed that changes had been brought on, following a revision of market conditions that had been significantly altered during the past two-years.   

He continued: “The traditional sportsbook and casino model has evolved tremendously since January 2020, and when the next ICE opens its doors, we’re going to be ready to showcase why we’re the best choice out there for taking our partners into this new era of betting.

“With unmatchable reliability, our high-margin services offer 24/7 entertainment, superior pricing and odds – guaranteed to deliver constant engagement across 30,000 monthly events – all powered by our best-in-class teams, each of whom driven by a love of what they do.” 

Each of its enhanced services, BETER said, has been designed “with the next generation of player in mind” and will place a focus on boosting engagement, retention and operator revenue. 

In total, BETER’s revamped services will now encompass BETER Esports global tournaments, with its EsportsBattle and AI virtual tournaments and BETER Sports. In addition, the upgrade will also cover the Setka Cup, including table tennis and volleyball, as well as Fast Games by BETER Gaming.

Upgrades will see BETER maintain its enterprise mandate to become betting’s leading supplier of content API and data solutions as it continues to help sportsbooks engage with a new generation of audiences. 

Alexander Gusev, CEO at JKR Investment Group, BETER’s majority shareholder, added: “As a key company within our portfolio, BETER has consistently demonstrated excellence in delivering the betting and gaming experience we know operator partners need to capture the interest of the new wave of the customer.

“Within the course the company has taken over the past 18 months, through diligent work and passion for its products, we are looking forward to BETER setting the new industry standard in providing the most unmatchable selection of services for boosting engagement, retention, and incremental revenue.”