BETER scales up Efootball product with ECF distribution deal

BETER has expanded its Efootball offering by signing an exclusive distribution agreement with Esports Content Factory (ECF).

As a result of the partnership, BETER will bolster its Efootball markets coverage with  “up to 15,000 events per month”,  adding significant depth to the content it supplies. 

“We are confident that Efootball will continue to play a key role in the gaming industry and as such, BETER continues to meet the demand for fast-paced events that are gaining momentum across sportsbooks,” commented Gal Ehrlich, CEO of BETER.

Available via existing feeds to BETER’s network of partners, each eight-minute event will comply with the provider’s “strict integrity policies and technical requirements”, which will be supported by its specialist team.

Ehrlich continued: “We’re constantly refining and improving our provision of the most advanced selection of high-velocity betting products that the current generation of players require. 

“Our huge increase in the number of events along with our exclusive distribution deal promises a more complete and diverse Efootball experience, which will further our engagement value as the industry’s most comprehensive supplier. 

“We can now provide a jam-packed match schedule that’s available 24/7, catering to all operators and their players. Our leading content allows sportsbooks to fill free airtime and engage their customers with fast, high quality Efootball content designed to meet their specific needs.” 

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