BETER has moved to strengthen its position in the Georgian betting and gaming market via a partnership with Betlive, focusing on the delivery of ‘next-generation’ content.

As part of the package for Betlive, BETER will provide its esports and fast sports offerings for the operator’s players, including live streams, data and odds of markets such as table tennis, efootball, basketball and CS:GO.

Additionally, BETER will make its real-time content available to players 24/7, with the goal of enabling Betlive to improve engagement with its customers through a ‘constant stream’ of betting events. 

Gal Ehrlich, CEO of BETER, said: “We are very pleased to have delivered a solution that truly meets Betlive’s specific requirements. We vitally understand and satisfy our clients’ needs so that they, in turn, can deliver a trustworthy solution to their clients.

“Collaborating with Betlive is another essential step towards increasing our presence in the Georgian market. We’re confident that this alliance will prove to be beneficial for both parties and we look forward to working together.” 

Betlive will also gain access to BETER’s Client Console, leveraging the solution to manage, integrate and adjust all displayed content. BETER’s content was overhauled earlier this year as it sought to create a ‘new era of betting’.

“We are extremely excited to be working with BETER to bring first-class esports and sports content to bettors in Georgia,” added Tstone Mdivani, Betlive’s Sports Product Senior Manager.

“We are convinced that BETER will provide our customers with a premium betting experience whilst helping us to increase our revenue thanks to a significant number of new betting opportunities that are available 24/7.”

Earlier this week, Ehrlich discussed the upgrading of BETER’s products and services. He outlined the company’s commercial ambitions going into 2022, detailing an objective of creating a ‘strong powerhouse’ over the next three to five years.