BetfFag has struck a partnership with Malta-based online casino platform and game developer, Nolimit City, enabling the latter to make its debut in the Italian igaming market.

The Italy-focused sports betting and gaming operator will integrate the producer’s titles – developed at its studios in Stockholm and Gurugram, India – into its plating network, as part of a planned ‘timed exclusive launch’.

Domenico Galizia, CEO of BetFlag, said: “We are proud to be the first in Italy to have Nolimit City games and we are excited with this collaboration. We are looking forward to achieving our goals together. We are confident that our gamers will love these new titles.”

Betflag will house a selection of Nolimit City’s igaming titles, including releases such as Book of Shadows, Deadwood xNudge and East Coast vs West Coast, bolstering its own igaming offerings on top of its existing sports betting and gaming products.

According to Nolimit City, BetFlag was selected for the exclusive entry of its games into the Italian sector, with the agreement affording the latter firm a month first-to-market period before a wider-roll out to select operators across the country.

This is not the first time BetFlag has served as a launchpad for a igaming brand in Italy, having signed a partnership with supplier Betsoft Gaming in 2018, enabling the firm to expand into the country.

“This marks an incredible milestone for us in our path to global appeal of our content,” said Malcolm Mizzi, CCO & MD at Nolimit City. “We believe that Betflag.it will be a great partner to propel us forward in the iconic market of Italy. 

“We know for a fact that oh so many players have been requesting our games so this is a huge moment of celebration for us.”