Betfred extends PDC sponsorship following £35k charity donation
Betfred has announced a three-year partnership extension with the Professional Darts Competition (PDC), remaining as title sponsor of the Betfred World Matchplay.
The bookmaker originally linked up with the PDC’s summer spectacular in 2019, and will now be, for at least seven years, the title sponsor of the Blackpool competition.
“Our sponsorship of the Betfred World Matchplay has been a brilliant success for the past four years and I’m delighted that we’ll be working with the PDC until at least 2025,” said Betfred CEO, Fred Done.
“The Betfred World Matchplay is one of my favourite sporting events each year and the 2022 event has been a wonderful championship. You can see from the superb standard of the players and the brilliant, sell-out crowds in Blackpool just how much this tournament means to everyone and we’re already looking forward to 2023 and beyond.”
The deal was confirmed ahead of Sunday’s Betfred World Matchplay final between Gerwyn Price and Michael van Gerwen, which will bring to a close a hugely successful nine days at the Winter Gardens.
“The announcement of our new agreement with Betfred is a great way to end a memorable week,” added PDC Chief Executive, Matt Porter. “Betfred have enjoyed huge exposure over the past four years with their sponsorship of the World Matchplay and we’re delighted to continue to work with them for at least the next three years.”
Furthermore, the company has also announced that it is going to donate £35,428 to Macmillan Cancer Support following its successful charity activity at the Betfred World Matchplay.
Betfred donated £50 for each 180 scored throughout the nine days of gameplay with the World Matchplay featuring a record total of 367 maximum scores for a £10,000 charity bonus.
Competing players – including runner-up Gerwyn Price, World Champion Peter Wright and women’s star Lisa Ashton – as well as visiting celebrities also took part in a nine-dart challenge, with £1 per point being donated to charity – which totalled over £7,000.
“This was a particularly memorable Betfred World Matchplay and the incredible standard produced by our players is reflected in this amazing amount which will be donated to Macmillan Cancer Support,” added Porter.