Yolo Group continues to push ahead with its B2B activity as 2025 draws to a close, signing a deal between its Odds88 sports aggregation platform and Betinovio, a sportstech firm.

The deal will see Odds88 deliver its modular data services to Betinovio, encompassing feeds, betting content from 110 different sports and 4,000 daily events, and risk management tools from its BetRank suite. Odds88’s 50/50 betting product is also included under the deal.

With just a few weeks left in the year, Odds88 seems to be putting the finishing touches on what has been a busy 12 months for the firm. The last six months of the year have seen the appointment of a new MD and the launch of a new product, Pick’em88, in partnership with fellow Yolo asset Hub88.

Mike Forslund, Head of Sales and Business Development at Odds88, said: “We’re excited to build something truly exceptional in partnership with Betinovio.

“By combining the provider’s top-class sports betting technology with our unbeaten selection of data, we are introducing a proposition that will reshape the betting experience.

“Betinovio’s partners can now truly raise their game, enabling players to write their own event narratives.”

On a wider scale, Yolo Group has been eyeing up emerging opportunities across the international iGaming frontier. The firm sees a particularly lucrative future in crypto gaming, predicting that Europe will become a focal point for regulated crypto betting under the Markets in Crypto Assets (MiCA) regulations.

Like other B2B firms in the betting and gaming space, the firm is also making more use of Artificial Intelligence (AI). Odds88 in particular is using the tech, leveraging AI algorithms to analyse behavioural data and tailor its odds, promotions and offers to individual players.

“By integrating Odds88’s data feeds, we are future-proofing our technology for operators,” said Marinos Eliazed, CEO at Betinovio.

“Players expect an interface that flexes to their needs and Odds88’s feeds offer endless possibilities for customisation. We look forward to seeing what we can create together.”