Betpoint Group has rebranded its business identity to ‘PressEnter Group’, in a move to better reflect its enlarged organisation and the ambitions of its challenger brands across all igaming verticals. 

The Malta-based operator detailed that a rebrand was necessary to reflect the company’s ‘new journey and strategic objectives’, having broadened its brand portfolio from one-to-six online casinos.

The PressEnter portfolio of online casino challenger brands comprises 21.com, JustSpin, NeonVegas, Nitro, Ultra, and Rapid Casinos.  

The firm’s new identity has been formed under a new management team led by former ComeOn Gaming CEO Lahcene Merzoug, who joined the company last April.

As Chief Executive of PressEnter, Merzoug disclosed that the operator “plans to drive growth through M&A activity”  in order to transition the firm from its challenger status to become a tier-1 European igaming operator. 

“We see this fast-moving business as being a mix of technology, entertainment and iGaming which the PressEnter name and branding captures. It is modern, dynamic and agile – these are qualities that we have built into our culture and the products we operate,” Merzoug commented on PressEnter’s ambitions

“This is a hugely exciting time for the business, and it promises to be an incredible journey. To be a part of it, all you have to do is PressEnter.”