Bettarget.com has become the first brand launched on the Aspire Global platform running off the BtoBet sportsbook.

This new partnership with Bettarget.com, Aspire Global explained, marks a “major step in growth strategy execution” for the company. The integration will also enable Bettarget.com to target the Irish market.

Tsachi Maimon, CEO at Aspire Global, said: “With this launch, we have proven our ability to integrate a strategic product we recently acquired. This is yet another key step in the execution of our effective growth strategy. 

“Having our own proprietary sportsbook opens up for numerous growth opportunities with both existing and new customers, especially in Europe, the US and Latin America.”

Aspire Global highlighted that receiving further regulatory approvals will allow the platform provider to roll out the BtoBet sportsbook to more brands before the end of the year. 

Earlier this month, BtoBet prepared for its “next phase of growth” after appointing Guy Gani as its new Chief Technology Officer. 

Technological development has become a key focus of BtoBet over the past year, with the company opening a new technology hub in Ohrid, North Macedonia last month. 

At the time, BtoBet explained that the hub will specialise in software development engineering, product management, data analytics, integrations and setup processes – all of which will play a key role in the company’s growth strategy.