Gambling affiliate Bojoko has launched its Bojoko Sports Betting website in the UK, strengthening its position in the British wagering and gaming sector. 

Using a ‘double layer’ approach, Bojoko aims to provide consumers the option to get a ‘clear idea’ of what a sportsbook offers before they create an account and deposit, whilst the company’s UK user base of up to 30,000 can also rate and review operators based on their own experience. 

Additionally, Bojoko has leveraged a team of independent sportsbook testers, who have given a rating and provided feedback on odds, bonuses and other factors for each featured website. 

The firm has designed its new site to include information about UK sports betting, with online gambling specialists and sports fans providing written content, with visitors able to browse a ‘large selection’ of British sportsbooks, each one having been assessed according to ‘strict criteria’ before being added onto the page.

Jussi Viljanen, Head of Sports at Bojoko, said: “Having established Bojoko as a leading online casino affiliate brand in the UK market, it made sense to expand into the sports wagering vertical to allow bettors to browse and choose from the best online sports betting sites.

“Our innovative double-layer approach helps to highlight the sportsbooks that go above and beyond to deliver a top player experience while at the same time allowing our visitors and members to identify those brands quickly and easily.”

Additional features on the site include a selection of tools designed to allow users to filter online sportsbooks based on key criteria relating to personal preferences.

Operators are also evaluated based on their withdrawal times, with the firm making a badge available to those who meet the threshold. Operators can apply for said badge if they believe their payouts are fast enough to meet this threshold.

Bojoko designed its new website using the same approach it has used for its UK casino offering since making its market debut in 2017.

Viljanen added: “We have taken the same approach to Bojoko Sports Betting as we have with online casino and we believe this will help us quickly emerge as the leading destination for UK bettors looking for information about sports betting as well as quick access to the latest and the best sportsbooks.”