PayPal remains one of the most popular payment methods for UK casino players, valued for its ease of use and the confidence it gives when moving money online. But in today’s iGaming market, where players have plenty of choice, offering a popular payment method alone isn’t enough to make an online casino stand out. With so many sites already supporting PayPal, the question is how it can be turned into an edge in attracting players who prefer it.

To answer this, we sat down with Severi Haverinen, Marketing Manager at Bojoko. On Bojoko, the top UK casinos supporting PayPal are reviewed and compared on the factors that matter most to players, from how payments are handled to usability, game variety and trust. In this interview, he shares his views on PayPal’s role in the player experience, how it fits alongside other payment methods, and what casinos can do to better meet player expectations.

SBC: Why does PayPal remain such a strong draw for casino players?

Severi Haverinen: PayPal has been around since the late 1990s and is one of the most recognisable payment brands in the UK. People already use it for shopping, subscriptions and transfers, so when they see it in a casino cashier, it feels instantly familiar and safe. That recognition lowers the barrier to registering and depositing, because players know exactly what to expect.

For many, using PayPal also helps keep gambling separate from everyday banking. Having deposits and withdrawals in one account can also make it easier to track spending and maintain oversight, which is increasingly important for UK players. That combination of trust, familiarity and organisation explains why PayPal continues to stand out.

SBC: How does PayPal fit alongside other payment methods?

SH: Each payment method has its audience. Debit cards remain the standard for most players, while alternatives like Trustly and MuchBetter attract those who want instant transfers or app-based solutions.

PayPal is a little different. It has built a loyal following over the years, and once players settle on it, they tend to stick with it. That makes it less interchangeable than some other methods. For casinos, the key is to integrate it properly and make sure those players don’t feel excluded. Smooth transactions, fair bonus terms and reliable support are what decide whether PayPal users feel at home.

SBC: With so many casinos already supporting PayPal, how can they stand out?

Severi Haverinen: Simply adding the PayPal logo to a cashier isn’t enough anymore. Players often assume PayPal will be available, so the real test is how well it works in practice. Withdrawals are a good example. PayPal itself is fast with instant transfers available, but the casino controls how quickly requests are processed. Some sites still take days, while others pay out within hours. Streamlining the process and being transparent about timings makes a real difference.

Promotions are another area. While PayPal doesn’t have an issue with being excluded from welcome bonuses, unlike some other e-wallets, such as Skrill or Neteller, it could definitely be promoted more often. The casinos that run PayPal-specific offers also send a strong signal that those players are valued.

Still, payments and promotions are only part of the picture, as players judge the wider experience: game quality, mobile performance and customer service. If those don’t meet expectations, even the smoothest PayPal integration or the best welcome offer won’t build loyalty.

SBC: What role does affiliate visibility play in reaching PayPal users?

SH: It’s a major factor. Thousands of players in the UK search every month for casinos that accept PayPal, and many land on affiliate sites where casinos are reviewed and compared. These players already know how they want to pay, and they’re simply deciding where to play.

If a casino ranks high on those pages, it’s meeting players at the exact moment they’re ready to register. On Bojoko, for example, players can use detailed filters to find the casinos that match their needs, from payment options to bonuses, game selection and features. We also highlight the casinos that deliver the strongest PayPal experience across the whole journey, so players see not just where PayPal is available, but where it truly works best. That visibility puts casinos in front of motivated players and can translate directly into sign-ups and long-term customers.

SBC: What advice would you give to casinos that want to meet PayPal players’ expectations?

SH: Start with the fundamentals: deposits should be simple, withdrawals processed quickly, and terms completely transparent. PayPal does its job well, but it’s the casino’s responsibility to make sure its own processes live up to that standard.

Then, highlight PayPal clearly in your promotions, keep communication transparent, and make sure the mobile journey is smooth. Players don’t separate payments from the rest of the experience; they judge everything together.

Finally, remember how players find you. Many will search specifically for PayPal casinos and come through affiliates. If you’re visible there and deliver on the basics, PayPal becomes more than just a cashier option, as it becomes part of a reliable, player-first experience that keeps people coming back.