BoscaSports extends digital display partnership with britbet

BoscaSports and britbet have extended their partnership by a further three years, with the former continuing to supply the UK pool betting provider with digital displays. 

The contract renewal will see BoscaSports’ displays provided to britbet for its Tote betting racecourse operations, with the screens featuring live pricing, racecard data, premium form content, tips and live streaming. 

So far, BosacaSports has supported britbet’s on-course pool betting actitiivtes across 85 UK racecourses and 86 Irish venues, as well as in high street betting shops, with over 5,000 screens.

Eugene Mitchell, Chief Executive of BoscaSports, said: “We have developed a strong partnership with britbet since its launch and we are delighted to further extend the relationship. 

“We share a passion for delivering the best betting experience for the betting public, and we look forward to driving further innovation with britbet.” 

Since launching on British racecourses in 2018, britbet has utilised BoscaSports’ cutting-edge digital displays in order to rejuvenate the on-course Tote experience. The partners have outlined a joint objective of delivering “ the best betting experience for the betting public”.

The deal represents a further enhancement of britbet’s pool betting services at British racecourses since it signed an agreement with the Tote last year to incorporate the Tote Guarantee across 55 of its partner racecourses. 

Nigel Roddis, Managing Director of britbet, added: “We are pleased to have agreed this extension, especially so in the run up to Cheltenham, the biggest event we operate at. Britbet have around 3,000 BoscaSports screens across our racecourses and the partnership enables us to deliver betting data to racegoers in a vibrant, modern format.

“It also allows us flexibility to quickly deliver a range of messages to customers, which has worked well in promoting the Tote Guarantee we are currently offering on course.”

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