In entering the Netherlands, BoyleSports has formed an agreement with Aspire Global to utilise its full turnkey platform solution including managed services. 

Aspire Global has stated that it will provide the Irish bookmaker with its full proprietary offering comprising the platform (PAM), casino games and sports betting through its BtoBet sportsbook. 

Mark Kemp, BoyleSports CEO, commented: “While planning for our entry into the regulated Dutch market, we were in search of a partner who could provide us with a future-proof, high-quality, turnkey solution.”

Furthermore, the agreement also includes Aspire Global’s full, localised managed-services offering with the CRM system, AspireEngage, whilst the company supports BoyleSports’ players with all Dutch-speaking customer support and fully-managed localised CRM promotions.

“We have in Aspire Global found the perfect partner who will support us with leading technology, exciting games and all the localised player support we need. This will enable us to focus on the player experience and branding of our new business in the Netherlands,” Kemp added.

Additionally, Aspire Global will also provide all tools for ‘compliant onboarding’ of Dutch players as well as integrated solutions with payment providers.

Tsachi Maimon, CEO of Aspire Global, remarked: “The partnership with BoyleSports is a significant confirmation of the strengths of Aspire Global’s complete iGaming offering. We are very excited about this opportunity to support BoyleSports – one of the industry’s most established brands – when planning to enter the newly regulated Dutch market.”

BoyleSports plans to operate in the Dutch market through its own license under the KOA Act regulatory regime introduced last October, as the enterprise is currently licensed in the UK, Ireland and Gibraltar and has claimed that it plans to submit its Dutch license application soon.

Last month, the operator extended its title sponsorship of the PDC World Grand Prix for another three years as the bookmaker continued its target of increasing brand visibility across the tournament, following on from its original collaboration in 2019.