Belgian gaming brand 711 has extended its partnership with Bragg Gaming Group to further elevate its offering ahead of launching its Kambi-powered sportsbook.

Greenlit by Belgium’s Gambling Commission, 711 managed to acquire an F+ license which allows it to now operate a sportsbook domestically, which will leverage Kambi’s Turnkey Sportsbook tech stack.

Also partnering with Bragg will give 711 access to the B2B provider’s Player Account Management (PAM) solution, building on their previous collaboration dating back to December 2025 when 711 secured a B+ online casino licence.

Powered by both Kambi and Bragg, the revamped 711 solution will launch just in time for the 2026 World Cup, offering players a streamlined product that seamlessly translates from a casino to a sportsbook.

Gilles De Backer, Chief Operating Officer at 711, commented: “Signing this agreement  to expand our Belgian footprint with the upcoming launch of 711sports.be is a pivotal moment for our brand. Having already seen great success with our casino offering via Bragg’s platform, it was a natural choice to extend our partnership for the sportsbook. 

“The addition of Kambi’s leading sportsbook technology and Bragg’s Fuze tools ensures that 711 will be well positioned to execute its core identity and strategy in the Belgian sports betting market by aiming to provide the best user experience, competitive odds, and strong player-focused features. The launch is also perfectly positioned for the increased sportsbook momentum we expect during the World Cup.”

Furthermore, Bragg will replicate the launch of its player engagement toolset Fuze for 711’s operations in the Netherlands and transfer it over to Belgium. 

On top of a full integration with Kambi’s sportsbook, Fuze will give Belgian users exclusive features like real-time tournaments and daily activities to drive player retention and engagement rates.

Matevž Mazij, Chief Executive Officer at Bragg Gaming Group, added: “We are thrilled to have finalised this agreement to further strengthen our global relationship with 711.

“By supporting their entry into the Belgian sports betting market with our flexible PAM platform, Kambi’s world-class sportsbook, and our proprietary Fuze engagement tools, we are providing 711 with a powerful, comprehensive solution to compete at the highest level. We look forward to going live just in time for the excitement of the World Cup.”