N1 Partners Group has refreshed the “visual identity” for its projects, but key brands such as N1 Casino and the affiliate program N1 Partners remain the same in name.

As part of the new logo, the joined up ‘N’ and number ‘1’ indicates the unity between the brands, while symbolising the “growth and strengthening” of the whole Group.

The company said it bases its work on the following fundamental principles: reliability, transparency and security, which underpin its drive to provide “first-class service” to the gambling industry.

“We grow and develop, but our aspirations remain unchanged: after all, all we want is to be the first choice for our partners and players, and for that, we need to provide the best service possible,” saids Yaroslav Laptev, Chief Product Officer of N1 Partners Group.

“This concept is also reflected in the company’s slogan – “Be number one with N1.”

Earlier this week N1 Partners Group, the first company to integrate the SOFTSWISS Jackpot Aggregator back in October, became the first to launch the service’s Global Jackpot.

As a result, several of the N1 Partners Group’s casino brands will participate in a cross-brand jackpot campaign, made possible by the latest integration of its Fight Club brand.