Almost one full year into Brazil’s regulated sports betting and iGaming framework, the market has already moved through several important phases. Operators have adapted to revised advertising restrictions, new compliance requirements and shifting tax discussions, all while preparing for what promises to be a major year of growth in 2026. 

In this context, bwise Media is announcing the launch of bwise Media Brasil, a fully registered local entity that allows the company to work directly with licensed Brazilian operators and operate entirely within the country’s regulatory requirements. The launch supports bwise’s long-term commitment to the region and its intention to scale alongside the rapid evolution of Brazil’s regulated ecosystem. 

The timing is significant. With new national and LatAm competitions beginning next year and the momentum building toward the World Cup, operators are entering a period where engagement, brand positioning and performance marketing will matter more than ever. 

AdTech designed for Brazil’s restrictions, Brazil’s football culture and Brazil’s next growth phase

With the prohibition of welcome bonuses in Brazil, operators have been challenged to find new, compliant and effective ways to capture user attention. This shift has created a strong demand for high-value, content-led advertising formats. 

bwise Media has spent the past year developing an AdTech ecosystem built for exactly this environment. The suite includes: 

• Advanced betting widgets, including Bet Builder and Acca integrations that let users explore dynamic bet combinations directly inside the ad creative.
• AI-driven prediction modules that increase user interaction and provide more value than traditional display formats.
• Interactive casino formats tailored for Brazil’s most popular crash titles and high-velocity slot games, built to improve retention and spark engagement even without promotional incentives.
• Real-time odds formats that present betting information clearly and responsibly while staying aligned with local compliance rules.

These solutions give operators a practical and compelling alternative to standard promo-driven messaging, consistently outperforming static banners in both engagement and acquisition metrics. 

A long-term commitment to local compliance and operator growth

With bwise Media Brasil now active, partners can access local billing, local contracts and local support teams, all aligned with Brazil’s regulatory framework. The company is now positioned to serve licensed operators at scale and deliver the level of professionalism expected in one of the world’s most promising regulated markets.

“Launching our Brazilian entity is an important milestone for us,” says Terence Gargantini, LatAm Director at bwise Media. “Brazil is already one of the most dynamic regulated markets globally and 2026 will accelerate this even further. Our AdTech suite was built for this moment. It helps operators communicate with users in a responsible and transparent way, while offering the engagement and quality that Brazilian audiences respond to. We are here to support the market’s evolution.” 

Ready for 2026

The coming year will be shaped by new competitions, updated guidelines and the global attention surrounding the World Cup. Operators will need solutions that combine compliance, creativity and measurable performance. 

bwise Media enters the Brazilian market prepared to deliver exactly that, offering: 

• AdTech formats engineered for regulated environments
• Deep performance expertise across Brazil and the wider LATAM region – Acquisition strategies adapted to Brazil’s advertising restrictions
• A local entity operating fully within Brazilian law

As Brazil continues to mature into a leading global betting market, bwise Media Brasil is ready to help operators scale responsibly, creatively and efficiently.