Betfair, Sky Betting & Gaming and SBK have become the three latest operators to sign brand partnership deals with Checkd Group.

The partnership with Betfair will mark the return of The Group Chat campaign – a collaboration project between Checkd Group’s social brand Footy Accumulators and Betfair – which will provide a range of video content promoting multiples. 

Checkd Group highlighted the success of this campaign in the 2020-21 season and throughout Euro 2020, where it generated 38.1 million impressions, 3.8 million views and 275,000 engagements.

Will Tyrrell, Head of Marketing at Checkd Media, commented: “We pride ourselves on producing high-quality video content that appeals to our target demographic and these new deals are testament to the work that we continue to put in to keep that audience entertained and informed.

“We look forward to working with these top brands throughout the season, as we continue to grow our business and expand our horizons.”

Meanwhile Footy Accumulators will also produce a new weekly show, entitled The Tactics Board, in partnership with Sky Sports Fantasy Football for the first time in 2021-22.

Through the deal with SBK, Checkd Group’s odds comparison brand Oddschanger will work alongside the Smarkets-powered sports betting app to deliver a host of new content through Touchline Talk.