Checkd Group has appointed Dan Broda as Senior Product Manager to oversee the deployment of products developed by the ‘Checkd Dev division’.

The appointment follows Checkd’s expansion beyond media services which saw its development studio launch a fully-customised fantasy football solution for Sky Sports.

Broda joins Checkd from Sharp Gaming, where he formally served as a product owner. He holds extensive sports betting experience having served as a racing trade for Coral UK and business analyst for bet365.

“Checkd Group has built a deserved reputation based around an intimate knowledge of its large sports betting community and delivering products that serve to meet that community’s needs,” Broda commented on his new role.

Of significance, Checkd Dev is also creating products that will power the group’s entry into the sports betting market in the US, as a partner to a host of tier-one operators.

Adam Patton, managing director at Checkd Group added: “We are in the midst of what is a pivotal moment both for Checkd Group’s growth and that of the sports betting industry as a whole.

“Naturally, given the opportunities that exist, the US is on the lips of everyone as sports betting rolls out across the Atlantic, while closer to home we have been working very hard to continue to build products that resonate with our audience and provide high-quality traffic.

“The appointment of Dan, with his extensive background and industry knowledge, is a further sign of our growth ambitions around product development. In building on excellent foundations, we believe Dan is the right person to oversee our operations.”