Comtrade Gaming has made its first foray into the US market after striking a deal with G3 Esports to provide its iGaming platform, iCore, and backend technology.

Once launched, G3’s new esports wagering product will leverage Comtrade’s enterprise-level services such as player account management, real-time bonusing, dynamic segmentation and real-time push messaging, as well as many more player engagement tools. 

“When choosing partners for our forthcoming esports platform, it was critical to find organisations that understand what is required to safely and responsibly operate a regulatory-compliant platform,” said Anthony Gaud, G3 Esports CEO. 

“Comtrade’s expertise in the online gaming industry is unmatched and we’re very excited to work with them to build a first-of-its-class offering for esports wagering.”

“We are absolutely thrilled to be working with G3 Esports and providing their igaming platform,” added Steven Valentine, Chief Commercial Officer at Comtrade Gaming. 

“It’s very rare to find something truly new and unique in the gambling space but the proprietary esports content that G3 are creating combined with how it will engage with players is absolutely breaking new ground. 

“They have assembled a team of leading experts in many fields and we are very proud that this is our first platform partnership in the US.

“At Comtrade, we specialise in igaming platform technology for leading operators where player retention and lifetime value is key. This allows our operators to focus their efforts on marketing, knowing that their backend technology is all taken care of.”