Cyprus-based technology company DATA.BET has become the latest B2B company to enter the prediction markets sector, a burgeoning yet controversial industry.

The company’s new product, Prediction Markets, does what it says on the tin, so to speak – the platform expands the range of markets the firm’s clients can offer bets on.

Similar to the two largest prediction platforms in the world, Kalshi and Polymarket, DATA.BET’s predictions market covers politics, geopolitics, finance, technology, crypto, economy, culture and weather.

DATA.BET states that the new platform features clear pricing, fiat transactions, and an intuitive user experience. The firm added that it is seeking ‘to reduce the structural complexity typical for exchanges’.

“Our recent launch represents a technically complex challenge that our team managed to solve with a strong focus on usability,” said Yurii Berest, Chief Executive Officer of DATA.BET.

“Prediction markets will continue to gain momentum, but the key difference will be how effectively this mechanic is adapted to sportsbooks and casino environments. This is exactly where we see our strength. 

“Building them as a standalone vertical, without blending sports, esports, and virtual sports content into the same category, we ensure clear product structure and positioning for operators and platform providers.”

Predictions markets have become a worldwide phenomenon, but the US has always been a focal point for the companies – particularly Kalshi and Polymarket, though the latter was effectively exiled from its home country between 2020-2025.

The platforms have found popularity among certain consumers, particularly those with a strong interest in geopolitics, economics and business. Some jurisdictions, like Gibraltar, have welcomed the platforms as a cutting edge new product.

Others, however, have not been as receptive. Polymarket has been banned from a long list of countries including the Netherlands, France, Portugal, Romania and Ukraine. In the UK, predictions are not banned, but they will need a betting licence – something Polymarket and Kalshi would be adverse to.

This has not stopped B2C betting companies from getting in on the action, however. Notable players to have entered the space include Flutter Entertainment via FanDuel and later Betfair, Allwyn via PrizePicks, and UK betting exchange Matchbook.

It’s no surprise that DATA.BET sees an opportunity to work with operators in the predictions space, given the global interest from established gaming companies despite some initial reservations.

The company has not stated which markets its new predictions platform will target, though it could be assumed that Europe and Latin America will be on its radar given its prior activity in these regions.