Sportsbook solutions developer DATA.BET has announced a new product, 2XKO, as the company continues an active year in 2025.

The firm has branded 2XKO as a ‘new addition to the global esports scene’, with esports betting revenue having reached $2.5bn in 2024 and expected to hit $2.8bn in 2025.

DATA.BET launched the product at the 2 NICE KO tournaments taking place in Nice, France from 10-12 October. The product was developed with competitive fighting games in mind.

The firm anticipates that 2XKO’s features such as high-intensity gameplay and its short form structure will translate ‘seamlessly into a betting environment’.

“Esports thrives on creativity and innovation, and 2XKO is the perfect example of how new formats can drive excitement for players and bettors alike,” said Bogdan Holovnov, Head of Esports at DATA.BET.

“At DATA.BET, we’re proud to be the first to bring this to market — giving our partners exclusive access to content that captures the speed, intensity, and global appeal of fighting games.

“This launch reinforces our commitment to expanding esports betting with fresh, high-impact experiences.”

2XKO’s structure follows a double-elimination format containing high-stake matches with betting covering including pre-match markets like match winner, to reach the final, and overall tournament winner.

DATA.BET plans to expand the number of markets available with a ‘map winner’ market for each map throughout the tournament.

The product launch comes as the industry enters Q4, with 2025 having been an active year for DATA.BET – the firm having launched new widgets and other products while also striking deals with both B2B and B2C firms.

Speaking to SBC News earlier this year, the company’s CEO, Yurii Berest, discussed the company’s entry into traditional sports, with esports having been its primary product for many years, as well as the different geographies it is targeting.

“From the beginning, our company has focused on building sustainable, long-term technical infrastructure,” he said.

“The core strategy was to use automation, ensure stable performance, and rely on data-driven systems that support different content types through a single, flexible architecture.”