Ronnie O’Sullivan has been named as the new brand ambassador for Delasport where he will work alongside the platform provider on a number of online and offline campaigns.

As well as featuring in media drives, the snooker star will also wear the Delasport badge during key snooker tournaments.

Oren Cohen Shwartz, Delasport CEO, commented: “We are excited about having Ronnie O’Sullivan on board as our brand ambassador. Ronnie is a distinguished professional sports figure with a fantastic career. 

“Sports are embedded in Delasport’s DNA and, together with our mutual passions, we are sure this collaboration will be a resounding success. We are happy to welcome Ronnie to the Delasport family.”

O’Sullivan currently holds the record for the most ranking titles in professional snooker, having become six-time world champion and seven-time Masters champion alongside a number of other accolades.

This new partnership is the latest in a series of Delasport brand ambassador deals. In 2021, the platform provider renewed its sponsorship of the Balkan International Basketball league.  

Established in 2008, the Balkan League is a pan-national professional basketball competition involving teams from Bulgaria, North Macedonia, Montenegro, Kosovo, Albania and Israel.