Digitain has announced Luís Figo as a brand ambassador, stating that the former Portugal international represents a number of the company’s business traits. 

The sports betting and igaming technology platform provider stated that Figo – who was capped 127 times for Portugal and played for Barcelona, Real Madrid and Inter Milan – personalised the brand’s values of ‘quality, innovation and effectiveness.’

As a brand ambassador for the firm, Figo’s first activation saw the UEFA Champions League winning winger appear in a photoshoot for the company, holding a Digtain-branded football shirt with the number seven on the back.

Vardges Vardanyan, Digitain Group Founder, said: “I welcome the footballing legend that is Luís Figo to the Digitain family and I am delighted that he is to become our Brand Ambassador. 

“As an igaming company with a global reach, producing cutting edge, sports betting solutions, there is no-one better than Figo, with his peerless reputation, history and winning attitude, to represent the quality, innovation and effectiveness of our sportsbook. I look forward to a very exciting and successful collaboration with this legend of the sport.”

Figo joins Digitain as a Brand Ambassador following a period of significant development for the company, explained by Simon Westbury, Chief Business Officer, at Betting on Sports Europe (BOSE) last month. 

Westbury discussed Digitain’s GLI certification for its Centrivo platform, its entry into virtual sports, leveraging of AI and general work on its sportsbook offering, which now covers an average of over 90,000 events per month.

“I am delighted to be part of this exciting collaboration and I look forward to representing Digitain as Brand Ambassador,” Figo remarked.

“Digitain are a long established and progressive igaming organisation that produces a wide range of effective igaming solutions, including an award-winning sportsbook, for partners across the globe. 

“Their reputation for exceptional products and customer focus, made my decision to become Brand Ambassador an easy one.”