Parimatch Tech has confirmed that Dmitry Sergeev will take chare of its Parimatch Russia franchise-based partner, with responsibility for coordinating the firm’s growth strategy in the wider CIS and Eastern Europe region.

Sergeev will lead Parimatch Tech’s franchise implementation in the area as the company prepares to separate Parimatch Russia from Parimatch CIS to operate independently in the new year.

The former CEO of Parimatch CIS, Sergeev will implement an expansion plan across the CIS and Eastern Europe markets for Parimatch Tech – which rebranded from its initial corporate identity of Parimatch earlier this year – based on the acquisition of local betting licences following the planned separation.

“Russia represents a huge potential for future growth, and our continued expansion across the region increasingly demands more and more from each of us on the team, which I’m delighted to be leading,” Sergeev remarked.

“Our franchise-based development in the Eastern Europe is a new direction and will prove a highly ambitious challenge that both myself and our team will relish. Always dedicated to delivering the best, we will do our utmost to deliver upon the expectations of our shareholders and raise brand awareness in Europe.

“I appreciate the cooperation on the part of the holding and stand proud of the achievements we have earned together. Each of our CIS regional markets have evolved into a strong business unit demonstrating great financial performance and exponential growth. I wish all the best to Yuliya in her new role and will support and help her in every way possible.”

No additional structural organisations of the Ukraine-based company’s Russia-facing arm ‘are expected to be announced’, although the company has detailed that it will reveal further plans for the Eastern European markets in 2022.

Meanwhile, Sergeev’s previous position as CEO of Parimatch CIS will be transferred to Yulia Leskova, who was appointed based on her ‘track record of consistent outstanding quarterly growth’ in Belarus during a nearly decade-long tenure at the firm.