German sports betting and iGaming operator Tipico has been named the latest member of the European Gaming and Betting Association (EGBA).

The latest addition to EGBA’s membership list strengthens the organisation’s goals of maintaining a fair and transparent gambling market across Europe, while on Tipico’s side, it reinforces the operator’s commitment to advancing industry cooperation.

As a member, Tipico will now actively participate in EGBA’s working groups and initiatives, sharing knowledge and best practices relating to responsible advertising, safer gambling, and anti-money laundering standards.

Jochen Weiner, Director Public Policy at Tipico, said: “As a company committed to player protection and regulatory excellence, we look forward to contributing our expertise to EGBA’s important work. 

“This partnership aligns perfectly with our commitment to promoting high industry standards and our fight against the black market for online gambling in Europe.”

Likewise, Maarten Haijer, Secretary General of the EGBA, also welcomed Tipico on a strong note, highlighting that the operator’s commitment to push forward industry innovation aligns perfectly with the organisation’s mission.

“As Germany’s leading online gambling operator with a strong track record, Tipico brings valuable expertise to our association and will reinforce our collective efforts to promote a well-regulated and sustainable gambling sector in Europe,” Haijer added. 

“We look forward to working closely with our new colleagues on our shared commitment to high industry standards.”

As a Germany-based operator, Tipico is well-positioned to bring real change to the German market, which has been plagued by falling channelisation rates, heavy regulations and a flourishing black market.

Both Tipico and EGBA were present at last year’s Gaming in Germany conference, where Tipico revealed how it has gained significant experience in closely collaborating with Google to track down and remove a substantial amount of illegal gambling websites from search results targeting German consumers.

Back then, Haijer remained adamant that Germany is in dire need of change in direction if the market is to be future-proofed and brought up to the highest European standards.