ESA Gaming has announced a new addition to its product portfolio, releasing the EasyBoost set of promotional tools.

Sitting alongside its EasySwipe games portfolio – currently leveraged by a range of firms including BetConstruct – EasyBoost has been designed to boost engagement and player loyalty. 

Consisting of Tournament and Money Drop features, ESA aims to offer its partners the ability to cross-sell at a reduced cost and provide an ‘unrivalled betting experience’ to their customers. 

“We are absolutely delighted to be announcing the launch of our new product EasyBoost,” said Thomas Smallwood, Marketing Manager at ESA Gaming.

“Not only do our EasySwipe games enable cross-sell at lower cost, but with EasyBoost, we provide the best promotional tools embedded in a world-leading, mobile-first gaming experience.”

The Tournament tool has been developed to enable operators to create their own competitions across different igaming titles, including variable points calculations and win criteria and customised prizes for winning players. 

Meanwhile, by offering the Money Drop feature, ESA aims to strengthen firms’ player engagement and in-game user experience by allowing random money prize drops on players, coupled with real-time notifications.

“With well-timed in-game messages and a mobile-friendly UI for enhanced impact, the tools are out of the box and ready to be used,” Smallwood added.

“This product launch elevates ESA Gaming towards the top of the industry, further establishing ourselves as a true innovative games provider.”

Before his attendance at Betting on Sports Europe (BOSE) – of which ESA was a key sponsor – Smallwood spoke to SBC News about the company’s objective to solve cross-selling challenges for its customers as well as future industry innovations.