EveryMatrix has launched its Managed Services unit, which aims to provide extensive support to its network of igaming operators.

Led by Tom Dyson, the Managed Service Unit will advise on areas such as marketing, affiliation, CRM & VIP, product management, payments and fraud, bonus abuse monitoring and customer support.

Dyson remarked: “Marketing is among the largest costs for an iGaming operator so it’s vital that these businesses optimise the effectiveness of their marketing spend to achieve growth in one of the most competitive corners of the internet.

“Because of this, and the labyrinth of regulatory challenges presented to the modern operator, many traditional marketing agencies struggle to make the most of their client’s budgets. Our new team can solve this problem by combining our industry experience and unrivalled product expertise but most importantly through a shared measure of success with our clients.”

The Managed Services team’s mission, EveryMatrix explained, is to “provide 360° support to igaming operators, enabling them to capitalise on opportunities to improve brand performance”.

“Our company is constantly evolving and developing, and with the addition of the Managed Services solution, we reached another important milestone,” added Stian Hornsletten, Chief Commercial Officer & Co-founder of EveryMatrix.

“I am sure Tom Dyson will do a great job leading the talented and brilliant team responsible for this project.”