EveryMatrix has expanded its supplier terms to back the growth strategy of BetGoodwin, branded as one of UK igaming’s best upcoming challengers. 

Under a new agreement, EveryMatrix will supply its full turnkey solution for BetGoodwin, to accelerate its next phase of growth.

BetGoodwin is the online brand of heritage betting group Goodwin Racing, who have priced UK racing fixtures since 1997 via its retail and telephone betting arm.

In 2022 the business officially launched the BetGoodwin brand as a new challenger in the UK betting space.

The expanded partnership sees BetGoodwin integrate EveryMatrix’s full sports and horse racing technology stack, complete with advanced bonusing, risk management and player engagement tools tailored for the ultra competitive UK sportsbook market.

The rollout includes the OddsMatrix Sportsbook, offering access to over 200,000 live events per month and up to 800 markets per top-tier fixture, supported by pre-live and in-play Bet Builder across 11 sports.

It also features a comprehensive Bonusing Suite with automated welcome offers, dynamic promotions, and cross-sell capabilities to drive acquisition and retention. 

Complementing these is EveryMatrix’s new Horse Racing Platform, a fully integrated racing engine covering 10,000+ monthly races across 20+ jurisdictions, complete with live streaming, real-time data feeds, and automated pricing and settlement tools.

EveryMatrix Group CEO, Ebbe Groes, said the partnership “represents the natural evolution of a brand with strong heritage and bold ambitions”, adding that BetGoodwin’s growth “demonstrates how a modern turnkey solution can empower independent operators to compete with established Tier-1 names”.

With this move, BetGoodwin joins a growing roster of UK brands powered by EveryMatrix’s OddsMatrix platform, underlining the supplier’s expanding footprint in one of Europe’s most mature and tightly regulated betting markets.

Julian Head, CEO of BetGoodwin, welcomed the launch as “a major milestone in the company’s journey”, stating that “EveryMatrix’s technology gives us the flexibility, scalability and product depth needed to deliver a world-class sportsbook and racing experience to our customers”.

In wider developments, EveryMatrix told SBC this week that it is on track to surpass all performance records set in 2024, with the business forecast to deliver an EBITDA exceeding €100m.

The growth milestone is being driven by a wave of new Tier-1 partnerships, including Bet365, SkyCity New Zealand, and Szerencsejáték Zrt, Hungary’s state gambling operator.