EveryMatrix has rolled out its full turnkey platform with Betsson Group’s Africa-facing brand in Cameroon.

The move marks a further step in the expansion of regulated digital betting and lottery infrastructure on the continent, with the integration covering casino and sportsbook. 

It also covers core systems including player account management, payments and affiliate tools, effectively providing a complete, compliant operating stack designed for regulated markets.

“Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent,” said Ebbe Groes, Group Co-Chief Executive Officer and Co-Founder of EveryMatrix. 

“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

EveryMatrix ramps up African activity

The deal, which was awarded following a competitive tender, follows other recent African activity for EveryMatrix. 

Just last month, 888Africa teamed up with the Malta-headquartered platform provider to boost its Angolan operations. The business also recently secured formal licensing approval to supply its turnkey platform technology in South Africa.

EveryMatrix said its platform is built to support scalable operations in regulated environments, with a focus on compliance, reliability and adaptability – key considerations as African jurisdictions continue to formalise gaming and lottery frameworks.

Betsson’s deal comes shortly after Q1 results

For Betsson, the launch signals a measured approach to expansion, targeting selected regulated markets rather than rapid, unstructured growth. 

Its recent Q1 results suggested that it was expanding into various markets with its B2C operations, as growth in Latin America and Western Europe offset weaker performance in Central and Eastern Europe and its home of the Nordics. 

Cameroon represents one of a number of African markets where regulatory models are evolving, creating opportunities for licensed operators with established technology and compliance capabilities.

Rony Richa, Commercial Director at Betsson Group, added: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. 

“EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”