FDJ United has confirmed it will remain a partner of Paris Saint-Germain until 2028, keeping its ParionsSport Point de Vente brand closely connected to the French champions.

The agreement will see the operator’s betting kiosks stay inside the Parc des Princes and continue to feature on stadium advertising boards. FDJ will also be able to work with PSG players on marketing campaigns and run fan-focused activities.

Bringing fans closer

Fans attending PSG games will benefit from expanded fan zones and interactive experiences. There will also be opportunities to win tickets to future matches.

Patrick Buffard, FDJ United’s Director of Lottery and Retail Sports Betting, said: “We are particularly pleased to renew this partnership with Paris Saint-Germain. This decision reflects our desire to build a long-term relationship with a club that is emblematic of French football.”

He added: “Since 2022, our collaboration with Paris Saint-Germain has been built around shared values: commitment, performance, and closeness to the public. We are proud to take this partnership into a new stage, offering unique experiences to all supporters.”

Betting deals across French football

It waas only last week that ParionsSport en Ligne renewed its partnership with Ligue-1 football club Olympique de Marseille.

Meanwhile, FDJ’s renewed partnership with PSG comes as gambling operators continue to invest heavily in French football. Betclic, for example, has multi-year agreements with the French Football Federation covering the Coupe de France and national teams until the 2026 World Cup.

The operator is also involved in other sports such as handball, women’s football, rugby, and volleyball. At the club level, Toulouse FC has a deal with Betway, giving the company branding at the stadium and exposure across digital channels.

All partnerships operate under the Autorité Nationale des Jeux (ANJ), which aims to protect minors, encourage responsible gambling, and ensure players are used appropriately in marketing. FDJ’s deal with PSG highlights both the commercial opportunities in French football and the importance of following ethical and regulatory standards.