FeedConstruct will bring Nicaraguan top-tier football to its global network thanks to an exclusive deal that secures the streaming and data rights for Liga Primera and Copa Primera.

The deal includes whistle-to-whistle live broadcasts of every game across the tournaments, significantly expanding FeedConstruct’s offering focused on sports coming out of the Americas, which adds another layer of engagement for partnering sportsbook operators looking for new sports activations.

Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated: “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”

So far into the year, FeedConstruct has been making an aggressive push into South American basketball. In January, the firm penned streaming and data deals for the biggest basketball leagues in Chile and Bolivia.

Mere weeks after that, the same commercial strategy was applied to Argentina, with FeedConstruct securing rights to more than 2,400 games of elite basketball across the whole domestic season. 

Most recently, the company brokered a streaming deal with Ecuador’s Liga Básquet Pro back in June.

The latest contracts in Nicaragua expands the diversity of FeedConstruct’s offer to Central American football. Liga Primera and Copa Primera are the country’s premier professional football tournaments, with participating teams being regulars during CONCACAF international competitions.

Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added: “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. 

“Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”